The Pixel Project is proud to present our “Paint It Purple” campaign - a global campaign held throughout October 2010 to:

• Raise awareness about Domestic Violence (DV) and other forms of Violence Against Women (VAW) around the world.
• Raise funds for The Pixel Project, our partners and participating VAW organisations around the world.

We are leveraging on the U.S.’s National Domestic Violence Awareness Month to spread awareness about DV and other forms of VAW in communities worldwide.

This campaign involves:

Online – A Social Media Campaign:

 Inspiring volunteers, partners, supporters, friends, family and the global public to help The Pixel Project “paint” the internet purple (the colour of the VAW and DV cause) through a viral and very visual campaign using twibbons, buttons, banners and blogskins.

On-the-Ground – A Media-Friendly Event – “Paint It Purple” Parties (Throughout October 2010)

“Paint It Purple” Parties will be held by The Pixel Project in conjunction with our partners and any other VAW organisation or grassroots community group who wish to:

• Support the global fight to end DV and all forms of VAW.
• Jointly raise funds and awareness for their chosen VAW/DV charity and The Pixel Project through the biggest charity cupcake bake sale of 2010 in aid of the VAW cause.

There are 3 types of "Paint It Purple" parties:

• Official Parties - Held by VAW non profits worldwide throughout October to raise funds and record PSAs calling for an end to violence against women on The Pixel Project's "Wall of Support" http://www.thepixelproject.net/community-buzz/wall-of-support/
• Private Parties - Held by cause supporters with their families and friends throughout October to eat cupcakes and record PSAs calling for an end to violence against women worldwide.
• A virtual blog party (2 October 2010) for bloggers to showcase their PSAs, share their baking skills with cupcakes and cupcake recipes and share thoughts on violence against women.