‘Five Fingers Movement: Stop Violence Against Women! Indonesian NGO holds campaign for young people in Jakarta’
Over several months in the first half of 2012, UN Women Indonesia’s partner PULIH Center for Trauma Recovery and Psychosocial Empowerment (PULIH Foundation) conducted a campaign for young people in Jakarta as part of the UNiTE to End Violence against Women Campaign.
The campaign was called ‘Gerakan 5 Jari’ (‘Five Fingers Movement’) in reference to the ‘stop’ hand gesture used in the regional UNiTE branding. The campaign used the slogan ‘Nyatakan Sekarang – Stop Kekerasan Terhadap Perempuan’ (‘Say it Now: Stop Violence Against Women’).
The campaign was launched on 2 February with a press conference attended by 45 journalists. The launch was a great success, and articles or photos about the event and PULIH’s campaign were published in at least 11 online news portals, four newspaper print editions and a weekly tabloid.
The campaign included a roadshow to five high schools and five universities in Jakarta, each involving a three-hour session with a presentation about violence against women and a small workshop on photography or video advertising. Around 920 students attended these roadshow events in total. PULIH also held a public workshop and a contest on photography and video advertising with the theme of ending violence against women . Furthermore, PULIH campaigned through social media, using Facebook and Twitter (@gerakan5jari which has attracted more than 500 followers) to advertise campaign events, present information about dating violence and give details of services available for victims/survivors.
The campaign demonstrated the great value of cooperating with a variety of parties to maximise effectiveness and reach. An advertising agency, Matari Advertising, organised the press conference, ensuring it was slick, professional and engaging. Matari also designed striking campaign merchandise including t-shirts, bags, notebooks and pens.
A popular youth radio station, Prambors, helped to promote the campaign, which complemented an anti-violence campaign of their own called ‘Hits without Violence’. PULIH and Prambors also worked together to make radio public service announcements for ‘Hits without Violence’ including one with a scenario of dating violence portrayed as a cycle of violence.
Renowned film director and screenwriter Riri Riza and documentary photographer Poriaman Sitanggang spoke at the public workshop and acted as judges for the contest. Furthermore, actor Ben Kasyafani and beauty queen Putri Ayudya spoke at the press conference and at some of the roadshow events in support of the campaign.
By the end of the campaign, some 15 young people had come forward offering to volunteer. These individuals had contact with the campaign through roadshows and/or social media. Some helped at the event on 12 May where the contest winners were announced, and others helped PULIH fundraise for their organisation. This is one indication that the campaign was able to engage with and inspire young people to stand up and oppose violence against women.
|Action Type:||Awareness Raising|
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