Action Page
Create4theUN: Make an ad that says No Violence against Women

To raise awareness of Violence Against Women (VAW), European Information Centre’s led by UNRIC are reaching out to the creative community to create a print ad that says: “No to Violence against Women”. The competition will be realized in cooperation with UN Women and is part of the United Nations Secretary-General Ban Ki-moon’s UNiTE to End Violence Against Women campaign. The three prizes: Jury, Youth and Public prizes are donated by partners from three European Countries. Competition begins 8 March and ends 31 May. It is open to citizens and residents of 48 European countries. Everyone can vote.

| Date: | 8 March 2011 |
| Location: |
Locationhttp://www.create4theun.eu/
|
| Action Type: | Other |
| Sponsored By: | United Nations Regional Information Centre for Western Europe |
Create4theUN has selected its 30 finalists from 15 countries. View the top 30 ads at www.create4theun.org. Organized by the United Nations Regional Informational Centre (UNRIC) for Western Europe and UN Women, the competition Create4theUN received more than 2,700 entries from 40 countries. The winning entry will be selected by a jury and announced in October at a ceremony in Brussels.

There are just under 48h before we close the competition and open the public vote. So far we have received 1500 Ads from 40 countries in Europe, which is fantastic!
Can we make it to 2000 submissions? Get a few more countries involved? Help us by spreading the word among your friends and sharing your favorite Ads on your Twitter or Facebook.
Lastly, be sure to get as many votes as possible for your submission(s). For every vote received we will send it to be counted toward the Say NO Action counter. Your vote is your voice to Say NO!

We are nearing the finishing line and you have just under two weeks to send us your Ads saying: "No to Violence Against Women"
Since the beginning of the competition on 8 March, we have received over 750 Ads from 37 European countries.

Research from Norway shows that among the 25 professors that most often were quoted in the media in 2007 – only two were women. This raises the question of whether or not good female role models are portrayed through media. Another example comes from thematic studies in Norway on global warming. Research show that women were absent in articles on the subject, only 11 percent of the articles from the biggest Norwegian newspapers had a female leading voice.
While “Nora” wants reform of school policy, “Mr. Anderson” has participated in new negotiations. Debates in the Swedish media highlight how women are often referred to by their first names whereas men are referred to by their last name. When using first names, are women portrayed as independent and capable as men? Many argue that if we are equal, we should all be referred to in the same way. To overcome discrimination against women, we must raise awareness about how women are portrayed.
Efforts have been made in recent years to direct the focus towards journalists’ work as a factor in creating gender equality and fighting stereotypes. The EU report Beijing+15 acknowledges this when it stresses the need for better media education in schools (page 109):
http://www.regeringen.se/content/1/c6/13/58/75/9f23c20f.pdf
The media’s power in contributing to gender equality must not be underestimated.

On April 12th, 2011, the UN Regional Information Centre in Brussels, in partnership with the Goethe Institute, organized an event about the sexual exploitation of children to mark the International Day for Remembrance of the Victims of Slavery. After the screening of the powerful documentary Redlight, which tells the stories of Cambodian children trafficked into prostitution, representatives of the European Women’s Lobby (EWL) and the Hungarian Women’s Lobby (HWL, a member of the EWL), together with a representative of the UN Office of the High Commissioner for Human Rights were invited to engage in a discussion with the audience.
Trafficking is a channel to the systems of prostitution and therefore if there was no prostitution there would be no trafficking. Trafficking for sexual exploitation exists because there is a high demand for women and children in prostitution, and the only way to meet this demand is to “recruit” victims through using deception, lies, violence, force and/or the exploitation of another’s vulnerable situation. Although it is commonly held that prostitution is a ‘victimless crime’ and that most persons in prostitution are in it voluntarily without any physical, psychological or economic coercion, studies show the exact opposite to be the case. Moreover, since, globally, the average age of entering prostitution is 12-14 years, child prostitution – and prostitution in general – are grave and urgent problems.
The root cause of prostitution and other forms of sexual exploitation, as well as trafficking for this purpose, is inequality between women and men, compounded by ethnic and other socio-economic inequalities. Globally, women are reported to be victims in approximately 79% of trafficking cases (this includes all types of trafficking, including for labour exploitation and organs), while 79% of trafficking victims are subjected to sexual exploitation. Sexual exploitation and trafficking exist because it is acceptable for those in society with more power (adult men) to purchase and use those with less power (women and children, and among them especially – but not exclusively – ethnic minorities, the poor, the disabled, etc).
Sexual exploitation and trafficking for this purpose are driven by the demand for sexual services, therefore it is the demand that needs to be tackled if we are to effectively combat the phenomena. Sweden since 1999, and Norway and Iceland since 2009 have legislation criminalizing the purchase of sexual services. In Sweden, where the law has been in effect the longest, prostitution has been reduced and trafficking has been kept at bay (whereas both have risen dramatically in neighboring countries that do not tackle the demand in their legislation or policies). Importantly, the legislation has also affected societal attitudes, and most Swedes – especially the youth – reject the idea of purchasing another person for sex. Other countries, Including Ireland and France, are currently considering adopting similar legislation.
Research and contacts to local social workers and authorities in countries which attempt to regulate prostitution (legalizing the operation of brothels, the organizing of prostitution, in some cases pimping/procuring, etc.) have confirmed that this approach increases trafficking and organized crime surrounding the sex industry, worsens the situation of persons in prostitution in terms of their physical and mental health and social standing, and negatively affects attitudes among society in general regarding the roles of men and women, as the acceptance of prostitution and sexual exploitation is the acceptance of the subordinate role of women and children as sexual objects to be used and the superior position of men with money as those who can use them. This means that even if we as individuals are not direct victims of sexual exploitation or trafficking, we all suffer from their existence.
The EWL believes that all forms of prostitution must be tackled, in order to effectively protect our children from sexual exploitation. And this can be done now! It is a matter of each of us standing up against the system of prostitution and supporting abolitionist policies! Join or contribute to EWL campaign ‘Together for a Europe free from prostitution’.
Pierrette Pape joined the European Women’s Lobby in 2009. Working as Policy Officer and Project Coordinator

From 30 countries, we have now received 350 Ads and they keep coming.
Remember to visit our blog, facebook and twitter for regular updates on the competition - Most importantly, send us your Ad here!


UN Women’s “Say No – Unite to End Violence campaign’ is a global call to end the violence that up to 70% of women suffer during their lifetime. The idea behind the campaign is that actions taken, throughout the world to raise awareness of, raise funds to prevent, and campaign to change laws to stop, this issue will be logged online to show the force of engagement that exists. As I write, in March 2011, close to two million actions have been logged.
The campaign was launched, in November 2009 and, here in the UK, we wanted to find a distinctive way to respond. We had been working in partnership with Avon, to raise money for the UN Trust Fund to End Violence Against Women, benefitting from the sales of their Empowerment Bracelet and Necklace and latterly their Empowerment Ring. Together, UN Women UK and Avon decided to put on a conference that would bring experts on Violence Against Women together to coincide with the UN day for the Elimination of Violence against Women and the subsequent 16 days of activism. The format would be a series of three panel discussions that would further dialogue about current and future policies and legislation in the UK and examine best practice from around the world.
The conference launched on November 25th with an event at the Houses of Parliament where Public Advocacy Campaigns to tackle gender related violence were examined. Vera Baird QC, Chris Green of the White Ribbon Campaign and Anthoulla Koutsoudi of the Wave Trust shared their experience of advocacy. On the same night, in Northern Ireland, a panel which included Professor Monica McWilliams and Irene Miskimmon debated the impact of armed conflict on women.
The closing event was hosted by Linklaters LLP and focused on whether the UK has the correct laws for dealing with domestic violence and whether they are enforced. Innovative initiatives introduced in Africa and Austria were examined in order to debate the changes needed in the UK. Karin Tertinegg, an Austrian legal expert, shared the challenges and successes of the recent introduction of the “Red Card” Law in Austria which seek to remove a violent partner from the shared home. Christina Storm from Lawyers without Borders talked about the introduction of specialised Rape Courts in Kenya and Baroness Scotland and Sam Foley from the Metropolitan Police shared their experience of the constantly changing nature of violence and the policing of it.
The conference generated over 200 more signatures and actions to the “Say No Campaign” and provided real insight and debate into the challenging and complex issue of legislating to prevent Violence Against Women and ensuring that these laws, once in place, are enforced.
Jan Grasty

Our competition launched on 8 March and since then we have so far received over 200 Ads from 22 countries in Europe. Some 50,000 visitors have been looking at the submitted Ads so we expect people around the world to cast their vote once the voting opens on 1 June.
You can also follow us on our Facebook page where we keep you up to date on United Nations Observances and news on the Millennium Development Goals with a special focus this year on Gender issues.
** Ad from Portugal, submitted by João Ruas **
** Ad from France, submitted by Mathew Boyle **
** Ad submitted by paumier **
** Ad from Portugal, submitted by Ricardo Almeida **
** Ad from Turkey, submitted by Imray **

Jacques Séguéla
France’s number one advertising man, Jacques Séguéla, has been Vice-Chairman of world leading advertising and communications services group Havas since 2005, Director since June 1992 and serves as Executive Vice-President and Chief Creative Officer.
Throughout his career, Séguéla has written 25 books which have been translated into several languages. He has travelled extensively and has created or taken part in over 1,000 campaigns including successful political campaigns for French Presidents François Mitterrand, Jacques Chirac and Valéry Giscard d’Estaing.
Mr. Séguéla began his career as a reporter for French weekly Paris-Match and later French daily France-Soir, where he was made editor-in-chief at the age of 30.
Mr. Séguéla later started work in advertising and established the Roux Séguéla agency together with Bernard Roux in 1970. Two decades later through a series of mergers culminating with Eurocom S.A, the EURO SRCG agency was born. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.
EURO RSCG is today the largest global agency as measured by total number of global accounts, with 233 offices across the globe. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.
Omar Vulpinari
Born in the Republic of San Marino and raised in the United States, Omar Vulpinari lives in Treviso, Italy.
Since 1998 Vulpinari has been Head of Visual Communication at Fabrica, the Benetton Group communication research centre founded by Luciano Benetton and Oliviero Toscani.
Here he has been creative director for social and cultural communication design projects for WHO, UNICEF, UNESCO, UNDCP, UNICRI, Max Planck Institute, the World Bank, Lawyers Committee for Human Rights, Witness, Amnesty International, Reporters Without Borders, Instituto Terra, ArteFiera, Istituto Luce, The New Yorker Magazine, Walrus Magazine, Flash Art Magazine, Electa, Cult TV – Fox International.
Fabrica’s visual communication work under his direction has been featured in major international media and dedicated exhibitions at the GGG in Tokyo, the DDD in Osaka, the ZeroOne Design Center in Seoul, the MAK in Vienna.
Vulpinari has been a frequent speaker, moderator, workshop leader and juror for major design events and universities world-wide.
Advisor for United Nations World Health Organization and Design 21 – Social Design Network, he is also Regional Ambassador for INDEX: Design to Improve Life Awards.
Vulpinari teaches Communication Design at the IUAV University of Venice in San Marino with a specific focus on social marketing and non-conventional communication.
He is presently Vice President of ICOGRADA – International Council of Graphic Design Associations.
Olga Sviblova
Olga Sviblova is the Director of the Multimedia Art Museum, Moscow.
She is the curator of numerous exhibitions of Russian photography and contemporary Russian art in the biggest museums and exhibition halls in Russia and around the world.
Between 1996 and 2010, Ms Sviblova organized more than 500 exhibitions of Russian photography abroad, in Moscow and in other Russian cities.
In 2007 and 2009, she was the curator of the Russian pavilion at the Venice Biennale of Contemporary Arts.
Awards:
Gold Medal of Paris;
Chevalier de l’Ordre National de la Légion d’Honneur – France Chevalier de l’Ordre des Palmes Académiques – France
Best Curator of the Contemporary Arts “Innovation” contest, Moscow, 2006.
Mieke Gerritzen
Mieke Gerritzen (1962) was born in Amsterdam. She graduated at the Gerrit Rietveld Academy in 1987. In the early nineties Ms Gerritzen was one of the first creative people involved in the development of digital media in the Netherlands. Her work includes making films, publishing books and organizing public events and creating networks with many different designers, writers and artists. Her latest book ‘Everyone is a designer in the age of social media’ came out in 2010. Ms Gerritzen is currently director of the Graphic Design Museum in Breda. Mieke Gerritzen has received many prizes and gives lectures and presentations worldwide.
Aldijana Sisic
Dr. Aldijana Sisic is the Campaign Manager of the United Nations Secretary-General’s campaign, UNiTE to End Violence against Women since August 2010. She joined UNiTE campaign from the position of Communications and Resource Mobilization Specialist on Ending Violence against Women in UN Women.
In her native Sarajevo, Bosnia and Herzegovina, Aldijana worked as a teacher and journalist. After finishing her PhD in 1997 at the University of London and teaching at the School of Slavonic and Eastern European Studies, she pursued her career as a human rights practitioner.
Aldijana joined the headquarters of Amnesty International in London in 1998 and as a campaigning, activism and communications specialist for over a decade led development and implementation of national, regional and international strategies on a number of human rights issues.
Prior to her coming to the United Nations in January 2009, Aldijana was the Campaign Manager of Amnesty’s global Stop Violence against Women campaign with the lead responsibility of developing and delivering organizational long-term strategy and advising on the strategic directions and issues affecting the campaign.
Stefan Einarsson
Stefan Einarsson is a creative director and graphic designer based in Reykjavik, Iceland. He has won numerous awards in the world of advertising and graphic design, both domestically and internationally and last year was the winner of the United Nations Regional Information Centre WeCan End Poverty ad competition. His winning entry (link to ad) was published in several newspapers and exhibited around the world.
Einarsson has 15 years of experience of working for some of the largest organizations in Iceland and many international brands. He has wide and extensive experience in print, TV, branding, graphic design and digital media as a creative director in one of the largest and highly regarded advertising agency in Iceland, Hvíta húsið.
Born in Reykjavik, Iceland in 1965 of Icelandic father and German mother, Einarsson holds an BA degree in Philosophy and German and a BA in Graphic Design from the Icelandic University of Arts.
Jan Arnesen
Jan Arnesen is the Chief of the Exhibits Unit at United Nations in New York. She is responsible for all exhibitions at UN Headquarters, designing or curating many of the installations herself and preparing and staging exhibits in Geneva, Vienna and many other locations.
Accomplished graphics artist, during her many years with United Nations Ms Arnesen has served as the Chief of Graphic Design Unit as well as in the field in support of UN’s peacekeeping operations in Cambodia and Namibia.
AIDOS
Athens Metro (Attiko Metro)
Caixa Forum
Council of Europe
Department for Equal Opportunities, Italy
Der Standard
El Pais
Equality Now
Fabrica
Federal Foreign Office og Germany
Icograda
Irish Times
La Stampa
Le Monde
Le Soir
Metro International
Milliyet
NetPoleis
Publico
Say No - UNiTE
UNiTE Campaign
UN Women





