At UNFCU, we are raising public awareness about sexual assault.
Wearing jeans on "Denim Day" has become an international symbol of protest against erroneous and destructive attitudes about sexual assault. This year's Denim Day NYC theme is: Engaging Young Voices Against Sexual Assault.
Why Denim?
Denim Day grew out of a 1998 Italian Supreme Court decision that overturned a rape conviction because the victim wore skinny jeans. The judge reasoned the victim’s tight jeans meant that she helped her assailant remove them, implying consent. People all over the world were outraged, and wearing jeans became an international symbol of protest against erroneous and destructive attitudes and myths surrounding sexual assault, thus, Denim Day was born.
Honor the women in your life by demonstrating that the best way to prevent violence that affects up to 70 percent of women globally is by raising awareness and strengthening laws and services that protect women and girls.
For information about Denim Day in New York, click on http://denimdaynyc.org/events/
| Date: | 25 April 2012 |
| Action Type: | Awareness Raising |

UNFCU staff at its headquarters in Long Island City, Queens took “National Denim Day” 25 April to great purpose. A total 202 staff or 98% wore jeans to work. In so doing, they conveyed overwhelming support to raise awareness against sexual assault, as well as erroneous and destructive attitudes.
UNFCU is dedicated to social responsibility. On behalf of UNFCU Management, we thank everyone for their symbolic action.




