"When witnessing violence, one must not pass it by. We must not be indifferent before violence,” says Finnish actor Tommi Korpela. “My work offers me a special platform to raise my voice for this vital issue.”

And that is exactly what Korpela is doing. One of Finland’s most popular actors, he has joined forces with the Finland National Committee for UN Women to champion a campaign that promotes the UN Trust Fund to End Violence Against Women. He appears in a one-minute video that is being widely disseminated through social media. It will also run as a public service announcement on major television networks in Finland this December.

“One in three women will experience violence in her lifetime. Every day, thousands of girls lose their childhood due to child marriage. Every day, violence is a higher risk for the lives of women than cancer, traffic accidents or malaria. But you can change the future, already today. I’m already in – join me,” Korpela says in the video, calling on fellow Finns to make a difference.

Launched on the International Day for the Elimination of Violence against Women, 25 November, the campaign runs through the 16 Days of Activism and until the end of the year. It highlights 16 stories that show how grantees of the UN Trust Fund across the world have made violence against women and girls unacceptable, and brought support and justice to survivors.

“With your support, a girl like Fetura can escape forced marriage and stay in school. With your support, a woman like Ponleu can reclaim her life,” reminds Korpela. “Together, we can make the world a place where life without violence is everybody’s right.”