The UN Women “Freedom from Violence for Women and Girls” Photo Competition in India has proven to be very timely and of immense interest to the general public, and most prominently with the upcoming youth in India.
The India-wide action on Ending Violence against Women and Girls, featuring the “Freedom from Violence” photo contest, commenced on 09 December 2012. Promotional material announcing the photo contest was placed in over 550 educational institutions, cafes and places of interest to the younger generation in Bengaluru, Chandigarh, Darjeerling, Delhi NCR, Gangtok, Hyderabad, Jaipur, Jodhpur, Mumbai and Pune.
While the campaign had generated significant interest prior to the widely publicized gang-rape incident in New Delhi on 16 December 2012, the outcry following this incident has placed an even greater spotlight on the importance of Eliminating all forms of Violence Against Women and Girls in India. With the increased interest in the issue and photo contest, the closing date was extended to 10 February 2013 to provide a space for the great demand of young people to express their views on the issue of violence against women.
Within the past two months alone the UN Women India page has generated over 12,000 likes, with a reach peaking at just under half a million Facebook users within one week, reflecting the strong interest in the issue, UN Women’s activities and the “Freedom from Violence” photo contest. The campaign is ongoing and to date it has reached an estimated 5 million people through on-ground actions. This has included the ongoing distribution of free cards, which have included affirmative messages (see picture of Yes I Can card) and important facts, such as a finding from a 2010 study by the Government of New Delhi, JAGORI and UN Women showing that 54 percent of women and 69 percent of men who see women getting harassed prefer not to get involved.
With the photo contest closed for entries, excitement is building about the announcement of the winning entries, which will be showcased on free cards, in an online gallery and at an exhibition/? Moreover, the UN Women photo contest and Facebook page has established UN Women in India in the social media space, to provide a forum for young people to learn more about the issue of violence against women and girls, and to join actions to eliminate violence against women and men.
For more information please go to http://www.facebook.com/unwomenindia
|Date:||9 December 2012|
|Action Type:||Awareness Raising|