Mission
Man Up is a global campaign to activate youth to stop violence against women and girls. Harnessing the universal power of music, sport and technology, Man Up provides innovative training, resources and support to young women and men and the organizations which collaborate with them.

Man Up Approach
The mission of the Man Up Campaign is to activate a youth-led movement to stop violence against women and girls. This initiative is dedicated to mobilizing young people and strengthening their in-country programs. The campaign engages, inspires and connects them through sport, music and technology.

Young Leaders Summit
The Man Up Campaign will formally launch during the 2010 FIFA World Cup in South Africa, bringing together a diverse group of up to 200 men and women (ages 18 to 30 years) from 50 countries. Occurring the second week of July at the University of Johannesburg, this international forum is the first of its kind to develop capacity and technical expertise among young people of both genders, who are committed to stopping violence against women and girls.